“Innovation and you” is not only a tagline Philips is using, but something really tangible with a huge impact on our life. “Idei de viitor” (Ideas for the future) was born to make people realise that innovation is here for bringing a positive change to our life. The CSR campaign chose the subject of Romanian children and their future. People were invited to propose projects that they believed could help resolve issues in the child development stages. At the end of the project, Philips helped making this projects reality, proving that the brand is not only innovative when it comes to developing products, but also when it comes to real problems that have a huge impact on life.