Philips Mom's Energy

  • Pablo Maldonado

I put together a big group of mothers with active and intense lifestyles. I gave each one a device to generate and store energy, shaped in shoe insoles. Every time they walked, trained, or did any of their daily activities, that kinetic energy went directly to batteries. After a long process, on Mother’s Day I took all this moms energy to power a neonatal unit which need it the most.

Companies

  • W

    Wunderman Buenos Aires

    Skills