Philips x Dinner Hijack

Launching the new Philips AIO (all-in-one cooker) to busy Australian mums with a digital-first content series featuring loved Aussie well-being influencer Magdalena Roze. The new AIO targeted busy mums who enjoy cooking lovely healthy meals but are time poor to prepare full meals as they and lead busy lives. The series was seeded via a robust social-first approach across Facebook, Instagram, Twitter, YouTube and Pinterest with significant paid media support.

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Account Director | Content Marketer | Brand Manager