'Phoenix' - Michael Kors Building, Rotterdam

  • Ian Kirkpatrick
I was commissioned by the City of Rotterdam, via agency Mothership, to design a mural for the City's new 'Make It Happen' rebranding campaign. The brief was to create an interactive artwork that would invite tourists and locals to pose in front of the mural and take photos. I therefore created a 'video game console' that allows participants to express their feelings via various icons (such as Love, Protest, Happiness, Awareness, Justice, Peace) at the bottom. The mural is 10 metres tall and created from digitally printed vinyl, affixed to the side of the Michael Kors building in downtown Rotterdam.