Photo London
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Photo London is an international contemporary fair held in London’s Somerset house in May and brings together the world’s leading galleries in a major international photography fair.
I was asked to create the visual identity for Photo London and to design the catalogue that will accompany the exhibition.
The visual identity must understand and clearly represent the context and intentions of the show and also be an exciting and contemporary solution that is relevant to the graphic landscape.
The catalogue should recognize the visual identity but also be a book in it's own right and not a slave to its restrictions.
The focus will be on creating an interesting and relevant experience that acknowledges the rich history of book design and its contemporary context, but also on detailing.
1. Identity |
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The concept of this project is "London designed it", by using the photographic method of cyanotype. Cyanotype is a photographic printing process that , when exposed to sun light, produces a cyan-blue colour. Throughout the project, all the pieces have an "evolution" within this colour.
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Poster
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Timetable
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Timetable with schedules of exhibitions, awards, talks, etc.
Cyanotype Flyer
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Flyer and Invitation Card for Photo London. Hand painted with Cyanotype, when removed from inside the envelope, the quimic process starts with sunlight, revealing its information and design.
Tote Bag
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Hand painted with cyanotype.
Exhibition Centre Hall
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Digital Screen that works just like the cyanotype process; blue cyan during sunlight, and off during the night.
Website
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2. Catalogue
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