Lovely to see Waitrose become the first major supermarket to take the big step forward in the fight against packaging waste of including refill stations in their stores. The offering is called Unpacked and very nice the branding is too. Here’s hoping refill stations become a facility we see in ALL supermarkets in the not too distant future. HeyBigMan! recently made our debut in Waitrose Magazine with this ad for Savencia, owner of many well known French cheese brands including Saint Agur and Le Rustique. This project was also our first foray into art directing a food shoot, working with a brilliant food photographer and their styling team. Such a fun few days and a very happy client. Work carried out for Trigger Studio.