Pick Me Up

Pick me up, is a non-emergency transport service, helped by many volunteer drivers to get those in need to hospital appointments who might have a problem getting there anyway, through lack of reliable transport. I had to create a brand that people can respond to, showing off what Pick me up stands for. The main values of Pick Me Up Pick me up are ‘bringing people together for better’ and also ‘pushing genuine human connection’, and these values are seen in all the promotional material. Shown off with the bright, easily legible and full of life colour pallet, the handwritten type in posters showing real human volunteer drivers of the service and also the kind and caring language seen in the website, mobile app and posters. The business card also caters to these values, being a gateway for the driver to not just be a back of a head to the rider, it’s a symbolic gesture to show that the driver is there for them, whenever they may need it, catering to the riders needs.