The X-Factory The challenge was to develop a creative idea, along with the visual and verbal expression for a new property brand. The Pickle Factory is an exceptional place – an unexpected space that has been reimagined and designed to meet the needs of creative businesses across London. A place in which the future explorers of technology and innovation can perform and out-perform. A stage created for those pushing the boundaries of experimentation and expression to excel. A stunning warehouse redevelopment, all set within an inspiring new community and destination for exciting innovation and creativity. An ex-factory with the x-factor.