Pinterest development for influencer "Life Out There"

  • Faith Rothwell

I created and posted a series of pins to boost interactions on Pinterest, driving traffic to the blog Life Out There. This was a challenge I enjoyed, as the target audience were not Pinterest's usual demographic so I worked to combine the gritty, rough-around-the-edges appeal of the brand and the sleek picture-perfect standard which gains attention on Pinterest. After a week, interactions had increased by 400% and the greatest driver of traffic to the blog was Pinterest.