Pioneer of Mallaig Vodka
This was a branding identity project I completed. Originally done as a group project, I really enjoyed this project that I decided to go back and redo it myself. The brief was to brand 1,000 litres of sustainbly sourced, premium Scottish vodka to an international market. I chose the market of Germany, looking to celebrate the values of hard work and inventiveness that the two nations share. The story follows a german family of inventors and pioneers, originally from Scotland.
The design for packaging was focussed on a blueprint style illustration depicting the brand story, highlighting the brands' background in engineering and pioneering techniques.
The brand is all about celebrating inventiveness, hard work and pioneering thinking. Therefore the launch posters and imagery focusses on creative cocktail making.