I am a recent graduate of Graphic Design from Edinburgh Napier University, originally from the South West of Scotland. I love all things branding and identity design, love a bit of editorial design and working with type too. Instagram: @graphbrindleyLocked Pro Plan feature
Whilst on placement at The&Partnership based at the RBS headquarters in Edinburgh, I learned a lot about the more corporate aspect of Graphic Design which is not something I had explored before. It was really interesting to learn about the different banks that the studio design for and how each bank has a specific audience, therefore the design is tailored to that to enhance customer experiences. Learning the brand guidelines behind the likes of the Coutts brand was really fun as the designs were so sophisticated to match the cliental of the bank which is something that I had never given thought to before. Whilst on placement, I designed some presentations to be shown in front of thousands of people at the annual conference which was very exciting and I got to work on some logo designs too. I had never thought of a studio being like what TNP was, such an interesting and different place to work, I feel I learned a lot when it came to creating clear and functional graphics to enhance user experiences.
I had a lot of fun on placement at Contagious, getting to see behind the scenes of the work for renowned drink’s brands was really cool. Looking at how the story behind the drink and the brand is shown through the packaging and the events that the brands put on was really interesting and really fun. I feel that whilst on placement here I really learned the importance of making sure to really know the story behind the brand and how you can use this to really inspire your ideas and the creative thinking behind this was really encouraged and I was able to go wild which was really fun. Whilst here on placement I worked on some illustration projects as well as some editorial. I also got to work on a student brief set by the studio, creating my own brand of Ketogenic Cookies and Sweets. I had a lot of fun working on this and it was great for pushing me to be more efficient in my working on different projects; going between work set by the studio to the student brief. The time ended in me presenting my final outcome of the brand which was given lots of praise that I was really proud of.
During my time at STV Creative, I got to experience working in both the commercial and the in-house creative departments which was really interesting and fun to see. It was such a different environment as it was not like your typical studio as you were sharing the floor with the news team and I even got a tour from weatherman Sean Batty! I had a lot of fun seeing the different sides of the creative projects, from advertisements for businesses, to the graphics created to promote shows on the channel. I got to work on both whilst there, creating some print advertisements as well as digital; email graphics and thumbnails for the STV player, showing new shows available. It was really exciting as this is something you always see on TV but to get to see what goes on behind the scenes was really interesting and something different that I had never thought about before.
During my four years at university I have learned so much about the process of Graphic Design and feel I have been very lucky to have been taught by many industry professionals, as well as having the opportunity to work alongside industry experts through placements and projects organised through the university. In my second year I was Marketing Manager for the university's Drama Society, organising the artwork and design as well as promotion for three shows throughout the trimester and the society's Fringe show, during the world famous arts festival throughout the month of August. I was responsible for social media content as well as designing posters, flyers and programmes for the shows. I was also responsible for organising the photoshoots and promo of the shows and events that occurred throughout the society's year. I learned a lot about the importance of time management as well as budgeting and gaining sponsors for the events. It was a huge learning curve and a real insight into everything that went into organising such productions. I was especially proud of the attention I was able to create around our Fringe Show, through OOH advertising and social media, earning us sold out seats for the majority of the shows run. Whilst at university I have undertaken many freelance projects alongside my coursework, designing logos and artwork as well as advertisements for bands and photographing several performances and photoshoots for the bands themselves. Last summer I was fortunate enough to earn internships at three studios, working at STV Creative in Glasgow and Contagious and The &Partnership in Edinburgh. I learned so much about behind the scenes in these workplaces and feel I improved my abilities as a designer and the ability to work efficiently whilst maintaining a high standard expected by the studios. I also gained a lot of confidence as I presented my ideas and designs and I had so much fun doing it.