Pique

Pique is a London-based company offering gourmet hampers, picnics and catering services. I designed a new identity for the brand that uses a distinctive stripe pattern – reminiscent of cafe awnings and picnic blankets – and a versatile, multi-tone colour palette that allows it to adapt for various applications. Design templates were made for business cards, menu cards and flyers that could be easily changed for seasonal menus and promotions and a set of stickers were designed so that off-the-shelf packaging could be easily branded in a fun way.