Pitcher & Piano Relaunch

  • Livvi Grant

Daffodil PR was appointed as the PR partner for the re-launch of Marston's Pitcher and Piano in Taunton. Having undergone a £500k makeover, and following the issues caused by the Covid pandemic, there was a real need to build relationships with local people, the media and local suppliers. The aim was to organise and deliver a vibrant and exciting re-launch party, to showcase the new look venue, to re-build customer loyalty and to secure positive coverage in the media on behalf of the Pitcher & Piano brand. We compiled a list of relevant influencers, local dignitaries and other people from across the region to invite to the event, sourced various entertainment and goody bag items from local suppliers, working closely with Marston's PR and marketing team to deliver a really successful launch event. We also worked closely with the local team at Pitcher and Piano to support and enhance their social media activities.