The aim for this project was to encourage people to make small positive changes to their lifestyle in order to improve their physical and mental well-being. Whilst there are an increasing number of ways to ‘get fit’, people are put off by the time commitment to a fitness regime, or the unappealing nature of overhauling their entire way of life. I wanted to get people to engage with the idea of making small manageable changes to their life, which would, over a long period of time, have a noticeably positive effect.
I needed to get people’s attention and get them thinking about making a change in their life. To do this I created a poster campaign which featured parody examples of different ways to become healthier. I wanted to include the element of humour because firstly it gets people engaged with the topic, but also because it eludes to the idea that there are many ridiculous ‘health plans’.
The basis of the website is that it functions as an interactive infographic which plots an estimated projection of the benefits of making lifestyle changes. As the user navigates through the site they are able to choose from a wide variety of changes. Once an activity has been selected the user is able to adjust four variables which help determine the results of the projected outcome. Once the user is happy with the settings for that activity, they can choose to add it to their plan: this will essentially keep track of the commitments that they have made. Further developments of this site would include a feature that reminds users to keep on track with their plan. Another feature would be a way of tracking progress, as the more data the website has, the better projections it can make for the individual, allowing the user to make more informed decisions.