Paul Worthy

Paul Worthy

Graphic DesignerCardiff, United Kingdom
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Pip Jamieson
CONSTANTIN Prozorov
Paul Worthy

Paul Worthy

Graphic DesignerCardiff, United Kingdom
About me
I am an outgoing Graphic Design graduate, who enjoys working on a variety of projects ranging from packaging to book design. I strive to create work rooted is great ideas, that also deliver excellence with a keen attention to detail. Whilst I enjoy designing beautiful things, I also feel it is very important to use design to influence our culture and society, to be able to create positive change. When I'm not working on design projects I enjoy practising my calligraphy, I find it is a great stress relief, but also helps to improve my typography when I switch back to a computer.
Projects
  • TED Talks
    TED TalksThe brief: to design a book celebrating the 30th aniversary of TED, which is a collection of transcripts from 100 of their best speakers. The focus of this project was on typography, to help improve the attention given to the smallest of details. I tried to keep the design of this book as simple as possible, to allow the delicate typography and the use of space to really stand out. Using only a limited colour palette for the cover, I repeated this style throughout the book with smaller designs
  • Ugly Duckling Publishing Logo
    Ugly Duckling Publishing LogoI was asked by The Ugly Duckling Company, a not-for-profit organisation, to design a logo for a publishing house which they were setting up. The founder of UDC had a number of books already published, which he now had the rights for and wanted to publish them himself. The publishing house would therefore be producing in-house work and the mark needed to reflect this intimate connection with The Ugly Duckling Company. The Ugly Duckling Company logo is a blue egg beside the company name, so I wa
  • Blackletter Font - WIP
    Blackletter Font - WIPThis is a personal project that is still very much a work in progress, as I have only digitised 7 characters so far. The typeface is inspired by blackletter calligraphy, and each letterform is closely modelled on my own calligraphy style. I have tried to retain an element of the qualities of a nib on paper, whilst keeping each letter-shape clean and simple, treading a thin line between modern blackletter and a 'textured' font.
  • Punk Monk Book Cover
    Punk Monk Book CoverThis is a redesign of an existing book cover. I thought the original had potential in its concept, but really underdelivered on the outcome. I wanted to use this project to showcase some more of my penwork, and my enjoyment of analogue techniques. The words punk monk were hand-rendered using an pentel parallel pen for the blackletter, and a homemade ruling pen for the word punk. I used these two distinct typographic styles as they represented the words very well, and differ strikingly from each other. One is calculated and precise, the other messy and random. The overlapping grid and restrained colour scheme help to reinforce a contemporary theme, without which it would be quite traditional and boring.
  • Plan For Change
    Plan For ChangeThe aim for this project was to encourage people to make small positive changes to their lifestyle in order to improve their physical and mental well-being. Whilst there are an increasing number of ways to ‘get fit’, people are put off by the time commitment to a fitness regime, or the unappealing nature of overhauling their entire way of life. I wanted to get people to engage with the idea of making small manageable changes to their life, which would, over a long period of time, have a noticeably positive effect. I needed to get people’s attention and get them thinking about making a change in their life. To do this I created a poster campaign which featured parody examples of different ways to become healthier. I wanted to include the element of humour because firstly it gets people engaged with the topic, but also because it eludes to the idea that there are many ridiculous ‘health plans’. The basis of the website is that it functions as an interactive infographic which plots an estimated projection of the benefits of making lifestyle changes. As the user navigates through the site they are able to choose from a wide variety of changes. Once an activity has been selected the user is able to adjust four variables which help determine the results of the projected outcome. Once the user is happy with the settings for that activity, they can choose to add it to their plan: this will essentially keep track of the commitments that they have made. Further developments of this site would include a feature that reminds users to keep on track with their plan. Another feature would be a way of tracking progress, as the more data the website has, the better projections it can make for the individual, allowing the user to make more informed decisions.
  • ISTD - Reimagining the Bible
    ISTD - Reimagining the BibleThis is my submission to the 2015 ISTD student brief Roots: to re-imagine a historically relevant text for a contemporary audience. I chose to use The Bible as my text: I settled on this mainly from a personal perspective as it is an important text for me, but also because as a book it is heavily interwoven with the history of calligraphy, printing and book design. For me, this became a project which sought to re-imagine an ancient text whilst still preserving the typographical beauty of its traditional form. I have targeted my outcome towards people who haven’t read the Bible or who are not familiar with it, and would like to understand more about the Biblical view on a particular topic. I felt this was an appropriate aim given the nature of the challenges I uncovered during my research. I believed that I should create a method of allowing people to access a curated version of the original text which is informative and accessible. The concept focuses on exploring themes that appear repeatedly throughout the Bible, and which help to form the fundamental beliefs of Christianity. It needs to be accessible but at the same time I wanted it to carry some element of depth for anyone who was interested enough to read more. I wanted to allow for this breadth of usage as I feel it helps encourage discovery and curiosity. The concept would feature a number of other booklets, each of which would explore a different theme. My design is made up of three sections, with each section containing different content (all of which would be focused on the same theme), from classical language to informative commentary to modern translation. The design of each section also reflects and frames the nature of the content held within. The 1st section contains text taken from The King James Version which is set in Gotenburg, a Blackletter typeface, and uses a page size and layout which was inspired by the works of Johannes Gutenberg and Jan Tschichold. Although the blackletter isn’t as easy to read, the reader is rewarded with the beautiful letter-forms, especially the drop-caps. Similarly the Bible passage, which as it is written in the KJV is not easy to understand, does hold the benefit of bestowing the reader with a far more poetic language than more modern translations. The 2nd section, which features a commentary taken from Systematic Theology, is set unobtrusively in Adobe Garamond surrounded by thematically relevant illustrations. This section is easy to read both in language and in typesetting, but remains traditional enough to be familiar in appearance. The 3rd section features the same Bible passage as the first section, but this text is taken from The Message, a Bible translation written in contemporary language. It is written by hand on a small page size, not dissimilar to a pocket notebook, which helps to give it a more personal feel. The paper choice for each section also reflects on the nature of the content; the 1st section is printed on a yellow-cream paper reminiscent of an early manuscript, the 2nd section is printed on an off-white paper similar to what many books printed in the 20th century would have used, and the 3rd section uses a smooth coated paper that gives it a very modern aesthetic. Through this design I aim to bring a fresh perspective to the Bible whilst keeping true to its heritage. By using the format of a small book, the Bible immediately becomes more accessible because the quantity of text is much more manageable for the reader. Also by providing content written in a range of language styles, the book offers something for a range of readers.
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Work history
    Intern
     - 
    Intern
     - 
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Skills
  • Packaging
  • Branding
  • Print Design
  • Typography
  • Illustrator
  • Indesign
  • Photoshop
  • Premier Pro
  • Book Design
  • Campaign
  • After Affects
  • Typefaces
Education
    Graphic Design
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