Can you sell your luck?
In this project ‘Lukas Valiauga becomes a Lukas Valiauga PLC’. He forms a fictitious company - Luck Inc. under which he now offers a public trade selling the luck of his life.
By the logic of a real financial trading, debt for Lukas’s education is considered as a pool of shares that are sold for investors. Return to each share is then based on the Luck of a life of Lukas Valiauga PLC.
A value of Lukas Valiauga PLC is established under a formula which considers belongings, signature work and other financial input to back the debt that Lukas has accrued whilst studying.
Scheme (as illustrated above) is made using a governmental data on social class dispersion. According to this data, risk and return growth estimation is established.
During a series of ‘Meetings’ participants (shareholders) are being presented with intimate information considering Lukas’s life in emotional and economic aspects. Being contractually tied to the success of Lukas Valiauga PLC they then have to negotiate between being humane and being profit driven.