Pluto is “travel insurance for people who don’t like insurance”. An online product targeting millennials that aims to demystify the stuffy preconception of travel insurance.
Brief
Design an innovative brand system that shook up the conservative feeling of insurance. One that could get a younger audience on board that typically shunned the idea of travel insurance.
Response
A fully developed brand identity and tool kit that is progressive but not obnoxious, smart but not geeky. Fun but not childish and puts their love of travel at the heart of everything they do.