Podcast and Lifestyle Brand Manifesto Development

  • Jack Goodson

I worked for a year at a startup podcast and lifestyle brand. I worked as Project Manager, Brand Developer, Content Strategist, and Copywriter. When I first came on board, I created this manifesto by conducting in-depth interviews with the founder as well as with members of the target audience. Using their insights, I designed the visual style, brand positioning, and brand values that have grown the podcast to where it is today.