// Stories shape the world. And your Identity? Just another story. ... And my Identity? I'm the one ambitious people and brands call when they're ready to shape that story.
That's right. I help visionary leaders, disruptive content creators, and bold brands strategically design their identities and control the future.
I transform your authentic, complex, and innovative ideas and life-altering experiences into a compelling narrative that elevates you and your brand, ensuring your message captivates and motivates.
Because once you have your Identity, everything falls into place, flowing with the mad grace and strategic intention of The Joker.
// FOR LEADERS & FOUNDERS:
↠ Personal branding
↠ Alignment of your company and leadership team with your identity
↠ Content strategy
↠ Creative communications consulting
↠ Narrative strategy (ambitious thinkers only)
// FOR CONTENT CREATORS:
↠ Personal branding
↠ Creative partner to get you noticed and remembered
↠ Unique monetisation strategies
↠ Sub-brand strategy development
↠ Personal long-term coach
↠ Narrative strategy (ambitious thinkers only)
// FOR BRANDS:
↠ Brand strategy, identity, and positioning
↠ Creative design and copywriting
↠ Brand storytelling and narrative strategy
↠ Digital and physical activations
↠ Brand books like you've never seen before
↠ Global PR and marketing campaigns
↠ Narrative strategy (ambitious thinkers only)
// FOR STRATEGIC CHANGEMAKERS:
↠ Weaponizing narrative, information, and culture to change the world.
↠ The good, the bad, and the ugly are welcome. No judgement here.
↠ And much, much more.
... do we sound like two peas in an ambitious, world-changing pod?
// Let's talk.
Book a 15-minute discovery call: https://tidycal.com/jgoodson/15-minute-discovery-call
Or talk-the-talk directly at: jack@thegoodson.group
Projects
- Podcast and Lifestyle Brand Manifesto DevelopmentI worked for a year at a startup podcast and lifestyle brand. I worked as Project Manager, Brand Developer, Content Strategist, and Copywriter. When I first came on board, I created this manifesto by conducting in-depth interviews with the founder as well as with members of the target audience. Using their insights, I designed the visual style, brand positioning, and brand values that have grown the podcast to where it is today.
- Eco-Conscious Brand and Copywriting AuditMyTrees are an eco-positive brand and app that uses gamification to encourage climate-positive actions. The first job I was hired for was to conduct a brief copywriting and branding audit. This led to a close collaboration with the founder, where we worked to further define the brand and position through thought leadership blog posts and pitch deck development.
- DENSER — A Dance Company Advertisement ScriptI was commissioned to write an short script for an advert based upon a brief that specified the inclusion of “the beauty of dance, even in the most mundane of situations.” The script emphasises everything I value in good content: beauty and emotion. The beauty comes from the slow, minimal style I adopted. Consisting of only black and white still images accompanied by sound, I wanted to create an atmosphere of awe within the viewer, as if time stands still when one begins to dance.
- Virtual Reality Video Game Project — Initial ProposalI was commissioned to develop a brief proposal that included conceptual ideas for a new virtual reality video game. Sectioning the document into coherent and cohesive parts, I developed a brand story for the company that involved a personal appeal to the reader’s own memories. Extensive research was involved in formulating ideas for a medium that I had zero experience in.
Work history
J
J
The Identity Consultant // Branding for Founders, CEOs, Creators, and BusinessesJBGoodson
Saffron Walden, United KingdomFreelance
// I help ambitious leaders, content creators, and brands build identities unlike any other through deep, strategic storytelling, creative personal branding, and philosophy.
// www.jbgoodson.com
// Previous Clients Include: Uber // Upwork // NHS // Alibaba // TheSoul Publishing // Maker Lab // PBG Consulting // Phoenix Equity Partners
Skills
- Copywriting
- Ad Copywriting
- Brand Copywriting
- Creative Copywriting
- Marketing Copywriting
- Advert Creation
- Brand Awareness
- Brand Consultancy
- Brand Creative Strategy
- Script Consulting
- Script Writer
- Film Critic
- Film Production
- Film Producing
- Budget Management
- CMS Experience
- CRM Experience
- Screenwriting
- Brand Development
Education
BAKing's College London
- London, United Kingdom
BScKing's College London
- London, United Kingdom