DENSER — A Dance Company Advertisement Script

I was commissioned to write an short script for an advert based upon a brief that specified the inclusion of “the beauty of dance, even in the most mundane of situations.” The script emphasises everything I value in good content: beauty and emotion. The beauty comes from the slow, minimal style I adopted. Consisting of only black and white still images accompanied by sound, I wanted to create an atmosphere of awe within the viewer, as if time stands still when one begins to dance.