Podcasts and Influencer Marketing – A New Route to Reach Audiences?

The number of people listening to podcasts skyrocketed during the pandemic, and the numbers are continuing to grow even as we ease our way out of the ongoing lockdowns and restrictions. Several new podcasts popped up during the pandemic, too, as influencers and celebrities have pivoted to offer something new to keep in touch with their audiences and engage them in a new format. This article for global influencer agency EAEO explores the reasons behind the pivot towards podcasts. https://eaeoglobal.com/podcasts-and-influencer-marketing-a-new-route-to-reach-audiences/