Polestar 2 UK Launch | Branded content film
Polestar is a Swedish electric vehicle brand offering refined performance and cutting-edge technology. They are determined to improve society through design and engineering, accelerating the change to a carbon-free future. We devised a campaign help launch their new car in the UK, centred around a piece of branded content – a documentary looking at design through the eyes of several influential designers.
To support a less savvy UK audience, we created a number of educational content pieces as well as a one-stop-shop landing page hub on Polestar’s global website. We targeted people based on their interests and knowledge of EVs, and retargeted them with content that made it impossible not to want to drive one. This included test-drive/showroom films, a media partnership, social content, and disruptive OOH.