Polident - Now is not the time to talk
Wearing dentures is certainly not something you particularly want to talk about.
And that’s exactly what we championed in our new global ATL campaign. We took a bunch of wearers down to a fair ground and captured them living a care-free life thanks to Polident. We also put everyone at ease by making them aware that if they wanted to come and talk about them in private, we were ready and waiting with all the info they needed online.
Then, when it was time to talk about dentures, we introduced more tactical ads directly, driving them to sales.