Polly Charity Branding

This is a branding identity I created for a women's helpline charity. The idea was to create something that could be approachable and fresh in appearance, so it didn't immediately scream 'charity' to the audience. I created a geometric, modular logo which can be rearranged in various ways, to form a range of slightly different interpretations of the same idea. In this way, the branding reflects the charity's approach to embracing differences and uniqueness in women and allows the user to make the Polly brand their own.