PostsProjectsExperienceTeam

Projects

• 3

  PowWowNow OOH CampaignThis is an OOH campaign I worked on for the conference-calling service company PowWowNow.
• Royal Caribbean Wave OOH CampaignRoyal Caribbean's Wave OOH campaign is the company's biggest yearly OOH campaign. I worked as part of a design and creative team to create the design outputs across all formats.
• Beauty of Yemen: Charity CampaignThis is a campaign I created to help raise awareness for the crisis in Yemen. The idea behind the campaign was to draw attention to the beauty of Yemen, both through its people and nature. This is then juxtaposed with the cruel, harsh facts of the current war, and its devastating effects on the country.
• 777 Racing Ferrari Livery DesignThis is the livery design I created for Andy C's 777 Racing Ferrari Team. The design pays homage to his record label RAM Records, whilst creating a fresh racing look.
• Polly Charity BrandingThis is a branding identity I created for a women's helpline charity. The idea was to create something that could be approachable and fresh in appearance, so it didn't immediately scream 'charity' to the audience. I created a geometric, modular logo which can be rearranged in various ways, to form a range of slightly different interpretations of the same idea. In this way, the branding reflects the charity's approach to embracing differences and uniqueness in women and allows the user to make
• 12

  Wink: Murder Mystery Card GameThis was a card game I created in response to the D&AD New Bloods Hasbro brief. The game is based on the party game 'wink murder', but with the addition of different character cards and rules. I created other 30 unique character cards, as well as the packaging design and promotional posters. It was awarded a pencil at the D&AD New Blood awards.

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Projects credited in

• 5

  WEI: Video for crowdfunding campaignProduce and assisted editing of the video for the crowdfunding campaign for WEI: WomenWith_Epic_Ideas. https://www.kickstarter.com/projects/alelariu/the-wei-a-platform-to-unleash-the-leader-in-you
• 19

  The WEI - or Women (with) Epic IdeasUpgrade your job or get a promotion with personalized monthly reads, courses, events and coach support - in one place. Help us create the first career progression platform optimized for (but not exclusive to) women. We are inviting all creatives to help make it happen. Fund our Kickstarter campaign: https://www.kickstarter.com/projects/alelariu/the-wei-a-platform-to-unleash-the-leader-in-you

Work history

Graphic DesignerTruant London
Sep 2018London, United KingdomFull Time
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Graphic DesignerLoc8Me
Jun 2016 - Aug 2017Loughborough, United KingdomInternship
Worked as an inhouse designer for a Student Lettings Company, Pizzeria and Gym

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Skills

• Adobe Graphics
• Graphic Design
• Branding
• Digital Design
• Print Design
• Photoshop
• Logo Design
• Interactive Design
• Packaging Design
• Typography

Education

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BA Visual Communication and Illustration, First Class Honours Loughborough University
Sep 2014 - Jul 2018Loughborough, United Kingdom

Awards

D&AD New Bloods Pencil AwardD&AD