Poolside Beer Branding

Logo and branding for a brand new Amsterdam based contract brewery. Their brewing style is experimental and pushes boundaries - it will be fluid and changing all the time. The brand voice is lighthearted, modern and fresh, with a slight nod to the 80's. The shape of the letter 'S' within the main logo also forms the sub-mark; the shape represents spontaneous movement, but could also be perceived as a pool or body of water.