About me

I am a London based Graphic Designer with 6+ years freelance experience designing for and collaborating with small businesses in the food, drink and hospitality sectors. My graphic style balances personality and a human touch, alongside clarity and consideration. My approach is founded with research led development, to gain an understanding of a project and the processes or people behind it. I then utilise this insight to communicate and craft my ideas in a creative way. I have featured in a number of publications and media, and have exhibited work in the UK and internationally.

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Projects

• 4

  Poolside Label DesignsThe label designs echo the brand's playful and lighthearted voice. Each beer is unique and brewed as a small batch.
• 1

  Poolside Beer BrandingLogo and branding for a brand new Amsterdam based contract brewery. Their brewing style is experimental and pushes boundaries - it will be fluid and changing all the time. The brand voice is lighthearted, modern and fresh, with a slight nod to the 80's. The shape of the letter 'S' within the main logo also forms the sub-mark; the shape represents spontaneous movement, but could also be perceived as a pool or body of water.
• 1

  Dalston Wine ClubI created the logo and regularly design posters for monthly wine tastings.
• 1

  Pipette Magazine Issue 8I worked collaboratively with the editor, Rachel Signer, to design the layout of the magazine. I also drew three illustrations of characterised wine bottles which featured on the section header pages.
• Pipette Magazine Issue 7I collaborated with the editor, Rachel Signer, to design the layout. I also illustrated the front cover and provided some spot illustrations, background textures and hand drawn typography.
• Pipette Magazine Issue 6Layout Design / Art Direction

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Skills

• Adobe Indesign/illustrator/photoshop
• Adobe After Effects
• Adobe Premier Pro
• Printmaking