Popchips - UK & US Global campaign.

  • Samuel Guillotel

The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried. The new creative is a landmark moment for the Californian-based brand which has achieved market-leading growth in 2017 with total UK retail sales value now exceeding £20m, making it the most successful new bagged snack launch of the last 10 years.

The ‘Enjoy More’ platform is the result of deep audience exploration to fully understand consumer attitudes to snacking and enjoyment.
The resulting campaign shows Popchips’ colourful and vibrant approach to snacking by highlighting the vivid, punchy flavours which the brand is known for.
More about this project
Films & videos - www.samuelguillotel.com
Photograph: Anne Claire de Breij
Creative Director: Will Thacker
Agency: AndRising