Projects
- Popchips - UK & US Global campaign.The new campaign highlights key flavours from the much-loved range of better for you snacks which are ‘popped’ not fried. The new creative is a landmark moment for the Californian-based brand which has achieved market-leading growth in 2017 with total UK retail sales value now exceeding £20m, making it the most successful new bagged snack launch of the last 10 years.
Projects credited in
- Atelier PIPSynaesthesia (noun): The production of a sense impression relating to one sense or part of the body by stimulation of another sense or part of the body. The brand we created for world-leading drinks specialists Atelier PIP takes inspiration from this phenomenon, exploring the idea of taste sensation visually. The rich and visceral visual language that creates resonates with the kind of flavour exploration and drinks creations they’ve developed for the likes of Heston Blumenthal and the Standar
- HSBCWho said global banking toolkits have to be boring? A partnership with the team at Grey London and HSBC's Global Business Banking team to create master assets for comms across all major global markets. A hyper-real, graphic world that reflects the primary services HSBC Business Banking offers globally, from international expansion and global logistics to personal account management and currency trading. A good example of 20something's creative flexibility, in this instance playing the role of CG
- strikeWhen Housesimple rebranded to strike, they needed a response campaign that continued to land their “sell your home for free” proposition as well as introduce their new identity in a meaningful way. In a widely distrusted category, where only 7% of the audience are in-market at any given time, the key was to not rely solely on ‘free’ but to emphasise ‘free and better’ with a rallying cry to ‘Go on strike’. A call to arms to demand more. Leaning heavily into the new brand world, the bold work cr1
- EA Games UFC 4To announce Anthony Joshua’s arrival into the new UFC 4 game we formed an integrated team with Kode Media to deliver a launch campaign. With strategy, writing, design and directorial input from the point of briefing, time and cost efficiencies are significant; this project was delivered in just three weeks. The film features AJ training, with his voice telling the unfiltered story of himself as a fighter. As we hear AJ tell his story we see striking, glitchy animations atop the footage, nodding
- EA Games FIFA21Welcome to the “Boot Room”, a digital take-over centring around episodic content, created to support the global launch of FIFA21. We partnered with KODE Media to develop a distinctive visual system influenced by both modern and retro gaming animation styles. The result: a series of long and short format films featuring players and hosts such as Phil Foden, Erling Haaland, Samantha Kerr, Georgia Stanway, Bastian Schweinsteiger, Ashley Cole, Javier Zanetti, Alex Scott and Gary Lineker. Each epis3
- Kopparberg Hard SeltzerNew brand world for Kopparberg’s Hard Seltzer, developed to reflect the refreshing lightness of seltzers, while not losing the intensity of fruit flavour that people expect from Kopparberg. Kopparberg’s distinctive black and gold stamp is in there, but there is an energy and playfulness to this product design that reflects a new generation’s attitudes to alcohol. Showing how integrated things can be when you brief everything from packaging through to TV.1
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Work history
Art director20something
London, United KingdomFull Time
A smarter way to creative ideas, production and delivery for a new generation of marketeers.
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Freelance Designer & Art directorSamuel Guillotel Ltd
- London, United KingdomFreelance
www.samuelguillotel.com
Selected clients: Google, Nike, Youtube...
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Skills
- Digital/ Print
- Digital Advertising
- Art Direction
- Design
- Conceptual Design
- Strategic Design
- Branding Design
- Campaign Advertising
- Graphic Design
- 3D Animation
- 3D
- Video Director
- Art Directing
- CGI
Education
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Bachelor’s Degree in Design and art DirectionBrassart
- Nantes, France
https://www.brassart.fr/