Synaesthesia (noun): The production of a sense impression relating to one sense or part of the body by stimulation of another sense or part of the body. The brand we created for world-leading drinks specialists Atelier PIP takes inspiration from this phenomenon, exploring the idea of taste sensation visually. The rich and visceral visual language that creates resonates with the kind of flavour exploration and drinks creations they’ve developed for the likes of Heston Blumenthal and the Standard Hotel.