Hannah Jones-Walters

Freelance Account Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Account Manager - Art Director - Creative Director

Projects

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Do you really want to delete project Embratur Campaign 2012?

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Do you really want to delete project Haier?

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Do you really want to delete project European Union?

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Do you really want to delete project Embratur Campaign 2013?

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Do you really want to delete project Rugby World Cup?

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Do you really want to delete project The Sunday Times Restaurant Lists?

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Do you really want to delete project Henry Winter ?

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Do you really want to delete project History of the Universe Campaign?

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Do you really want to delete project The Sunday Times Ireland RWC Campaign?

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About me

Multilingual Account Director experienced in the creative and strategic planning and execution of print, digital, TV, radio and experiential advertising and marketing campaigns and event management. Accustomed to line management of a team, as well as management of in-house creative and production departments and third party suppliers. Track record of efficient management of P+L for high budget campaigns and internal accounts. English mother tongue, fluent in French and Spanish, conversational Dutch, German and Italian.

Skills

  • Advertising
  • Copywriting
  • Account Management
  • Brand Management
  • Direct Marketing
  • Project Management
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • Indesign
  • Photoshop
  • Radio TV Commercials
  • Illustration Painting
  • Social Digital Marketing
  • Client Creative Services

Work history

Currently

Account Director

MBA

Dec 2016
  • London, United Kingdom
  • Freelance
  • Heading up the account handling team, managing digital and ATL marketing and communications campaigns across all clients.

2016

Account Director

McCann

Oct 2016 - Dec 2016
  • London, United Kingdom
  • Freelance
  • Initially briefed to manage the launch of a Microsoft campaign over three markets: • Key client contact for French, German and UK markets • Close cooperation with production and translation teams to ensure smooth transcreation of forty edits – liaising with clients and management of talent and recording studios in local language • Timely approval and delivery to all markets, working closely with local governing bodies and stations • Post campaign wash ups, and financial reconciliation In addition to this, volunteered involvement in additional projects, including: Microsoft: • Working with planning teams to devise strategy for FY17 • Management of out of scope projects to increase sales in final financial quarter Xbox: • Management of new game launch including TVC, cinema, radio, DOOH, digital deliverables and out of scope competitions and advertorials General Mills: • Working with planning teams to develop strategy for upcoming product launches and organisation of a product shoot for ten social films

2016

Project Director

The Red Brick Road

Aug 2016 - Oct 2016
  • Freelance
  • • Leading a team of seven for the launch of Suzuki’s newest car model • Key client contact for all deliverables including ATL (TVC and press), digital, social, POS and CRM • Working to improve process and client relationship with the agency’s biggest account, ensuring all deliverables are produced in the most effective way • Close cooperation with planning and social teams, working with media agency on strategic approach to future launches

2016

Account Director

Team News (now Pulse Creative)

Jun 2015 - Aug 2016
  • Full Time
  • Working for Team News, an in house agency for News UK. • Heading up a team of eleven account and project managers developing creative advertising campaigns for The Times and The Sunday Times, The Sun, News UK Business Development and internal communications • Team produces up to 300 press insertions per week, display and social variants for all campaigns and up to five TV campaigns and 30 radio campaigns per month • Oversight of finance on all campaigns • Recruitment of new team members and organisation of team structure • Resource management and oversight of workload of team of 40 designers, digital developers, creatives and studio Lead account handler on The Times and The Sunday Times Brand, Acquisition • Development of a high volume creative campaigns from concept, including up to ten radio campaigns per week, regular TV campaigns and • Management of design and creation of press ads, display, social and tablet assets and emails • Oversight of all in paper and online activity for the brand

2015

Senior Account Manager

Team News (now Pulse Creative)

Nov 2014 - May 2015
  • Full Time
  • Working for Team News, an in house agency for News UK. Role involves: • Development of creative campaigns for The Times, The Sunday Times and The Sunday Times Ireland • Production of TV and radio campaigns • Management of design and creation of press ads, display, social and tablet assets and emails • Management of all in paper and online activity

2014

Integrated Account & Project Manager

Team News (now Pulse Creative)

Jan 2014 - Nov 2014
  • Full Time
  • Working for Team News, an in house agency for News UK. Role involves: Account/Project Management - News UK Business Development • Development of creative campaigns for all Business Development projects including Times Tutorials, Times Currency Service, Times Wealth Management, The Sun Money Transfer • All campaigns include design and creation of display, social and tablet assets • Organisation of voice overs and animation for TV and radio campaigns and youtube assets • Management of all in paper and online activity, up to fifty in paper insertions per week Project Management - The Times and The Sunday Times Retention Team • Conversion of ATL brand campaigns to BTL emails, including design, copy writing and coding and creation of social media and display assets where necessary • Implementation of complex targeted email and DM campaigns, producing dynamic content • Management of all BAU retention communication to members Event Project Management - The News UK London Lounge • Design of News UK's branding for their sponsorship of the London Lounge at the Tory and Labour conferences 2014 • Creation of all assets for both communication regarding the lounge and branding in the interior suitable for both venues • Organisation of delivery to high security locations of both furniture and daily papers

2014

Group Project Manager

Metro International

Jul 2012 - Jan 2014
  • London, United Kingdom
  • Full Time
  • • Management of multiple simultaneous complex international advertising campaigns, including communication with 45 local markets to ensure deals are booked and implemented correctly • Coordination of sizing, production and delivery of artwork with media and creative agencies, the in house creative team and local papers • Generation of ideas for both proactive and reactive briefs; liaising with designers and local markets to create mock-ups and generate accurate costs for clients • Management of production budgets and cost control for large projects over multiple countries, dealing with budgets between €10,000 to €1,500,000. Controlling monthly budgets of over €1million from booking to payment • Copywriting and subediting of all marketing materials including all case studies and promotional copy • Practiced in agile scrum methodology using both Basecamp and VersionOne • In charge of production team, overseeing booking, invoicing and payment of all campaigns

2012

Production Assistant

Metro International

Jul 2011 - Jul 2012
  • London, United Kingdom
  • Full Time
  • • Management of multiple simultaneous complex international advertising campaigns, including communication with 45 local markets to ensure deals are booked and implemented correctly • Coordination of sizing, production and delivery of artwork with media and creative agencies, the in house creative team and local papers • Generation of ideas for both proactive and reactive briefs; liaising with designers and local markets to create mock-ups and generate accurate costs for clients • Management of production budgets and cost control for large projects over multiple countries, dealing with budgets between €10,000 to €1,500,000. Controlling monthly budgets of over €1million from booking to payment • Copywriting and subediting of all marketing materials including all case studies and promotional copy • Practiced in agile scrum methodology using both Basecamp and VersionOne • In charge of production team, overseeing booking, invoicing and payment of all campaigns

2011

Commercial Assistant

Options GB

Oct 2010 - Jul 2011
  • London, United Kingdom
  • Full Time
  • • Involvement in both the creative and logistic side of events - supplying banqueting and decoration equipment • Involved in some high profile events. • The largest to the smallest require an eye for detail and constant communication both with the operations team and the clients. • Direct contact with all clients; small business meant that I was involved in every event. • Interaction with the head office in France on a daily basis - fluency required

Education

2010

French and Spanish

University of Manchester

Sep 2006 - Jul 2010
  • Languages