II'm a multilingual advertising professional experienced in the strategic and creative planning and execution of integrated, award-winning marketing campaigns. My experience in agencies has given me a through the line approach to marketing, with a strategic understanding of how to create effective marketing campaigns across all disciplines and down the funnel. I am at my best when managing large teams and senior stakeholders and juggling multiple plates.
Marketing consultation for Bundlee, the UK's first baby clothes rental service. Babies outgrow seven clothing sizes in their first two years. Bundlee offers a solution for parents, saving them space in their home, saving them money and, most importantly, saving the planet for the new generation. Role includes marketing strategy, design, copywriting and production of marketing assets - from product shoots to CRM lifecycle development and email design and build.
• Senior client contact on Art Fund, Calor, Signia and World of Tanks, developing and maintaining relationships and building trust in the agency to help gain more business, selling in all capabilities and increasing profitability. Managing teams across all accounts covering creative output, media, PR, CRM and digital transformation projects • Led brand purpose campaigns for four Unilever clients across foods and household care As Head of Diversity & Inclusion • Coordinated unconscious bias training for the agency and took part in recruitment discussions to ensure where possible hires were made based on experience and without insight into applicants’ education, gender or ethnicity. • Developed and launched internal mentoring programme. • Recruited and organised training for Mental Health First Aiders across the business • Developed and implemented core hours policy, creating guidelines and training managers to ensure effectiveness
Heading up the account handling team, managing digital and ATL marketing and communications campaigns across all clients.
Initially briefed to manage the launch of a Microsoft Surface campaign over three markets. In addition to this, volunteered involvement in additional projects, including: • Microsoft, working with planning teams to devise strategy for FY17 and managing of out of scope projects to increase sales in final financial quarter. • Management of new XBox game launch including an experiential campaign that won seven awards • General Mills, developing strategy for upcoming product launches and managing production of social campaign
Leading a team of seven for the launch of Suzuki’s newest car model
Working for Team News, an in house agency for News UK, heading up a team of eleven account and project managers developing creative advertising campaigns for The Times and The Sunday Times, The Sun, News UK Business Development and internal communications.
Working for Team News, an in house agency for News UK, developing creative campaigns for The Times, The Sunday Times and The Sunday Times Ireland.
Working for Team News, an in house agency for News UK.
Management of multiple simultaneous complex international advertising campaigns over 45 local markets, coordinating sizing, production and delivery of artwork with media and creative agencies, the in house creative team and local papers. Generation of ideas for both proactive and reactive briefs; liaising with designers and local markets to create mock-ups and generate accurate costs for clients. Copywriting and subediting of all marketing materials including all case studies and promotional copy.
Management of global campaigns, ensuring artwork was received on time by all markets, dispatching voucher copies to client, updating of sales materials and invoicing campaigns once run.
2:1 French and Spanish Included one semester studying Latin and History at le Sorbonne, Paris, and one semester studying Literature and Linguistics at la Universidad de Santiago de Compostela. Modules including translation, literature studies, politics, culture and art history as well as structured languages courses developed many transferable skills.