• Hannah Jones-Walters
  • Casey Highfield
  • Samuel Guillotel

Launching itsu’s new Bao range nationwide. We all need to take more time to pat ourselves on the back for the small, everyday wins. Whether it’s getting a seat on the tube or managing to take a lunch break, this campaign took ordinary moments from busy-city-life and encouraged the urban-professional audience to ‘Take a Bao’ and treat themselves.