EA Games FIFA21
Welcome to the “Boot Room”, a digital take-over centring around episodic content, created to support the global launch of FIFA21.
We partnered with KODE Media to develop a distinctive visual system influenced by both modern and retro gaming animation styles. The result: a series of long and short format films featuring players and hosts such as Phil Foden, Erling Haaland, Samantha Kerr, Georgia Stanway, Bastian Schweinsteiger, Ashley Cole, Javier Zanetti, Alex Scott and Gary Lineker. Each episode is packed with reactive and dynamic animation to dramitise the match and amplify the humour, fun and banter.