A unique identity for new London fast-food pop-up
Born out of Camden and now to be found at various markets, festivals & events across the country, Popdogs offers a range of cheekily named and tantalisingly topped dogs. Taking inspiration from retro Americana, the identity needed to be bright and fun, whilst reflecting the quality and rustic approach to its food. It was also important to ensure maximum standout whilst placed in the saturated environments of festivals and street food events – so bold typography, neon lights and a cheeky tone-of-voice ensured it doesn't go unnoticed!