I’m Lauren, a multi-disciplinary designer currently freelancing in London. I share my practice working across design agencies, as well as running my own personal branding studio – laurenarcherdesign.com.
My Agency portfolio can be viewed & downloaded here:
https://drive.google.com/open?id=1vQKH2Mug_rnc9B9ZK6YkPz1j80bCcgBJ
With over 10 years’ experience, my specialities span across branding, digital, experiential, concept development and art direction. I have worked with a diverse range of clients and agencies from global leading brands to adventurous start-ups.
I’m always on the lookout for new agencies to collaborate with and deliver memorable work to be proud of. If you’d like to chat about a potential project, a collaboration, or just want to say hi,
drop me a message.
Projects
- Wildflower Yoga | BrandingA fully personalised brand identity for independent yoga instructor Wildflower Yoga is a yoga instructor with big ambition to teach contemporary style yoga for anyone looking for self-growth and holistic healing. I was asked to create a brand identity which encompasses her unique style and ethos, with an aim to build a strong online brand presence – allowing her to approach yoga schools & studios in the future. Inspired by the name, I wanted to create an earthly and approachable identity which
- Cheekyfire | Web designA refreshed online identity for sports video production agency Cheekyfire are an independent production company specialising in creating emotive content for sports and lifestyle brands. With little no more than a logo, I was tasked with creating a website which showcases their work and introduces their services, whilst also establishing a refreshed brand identity. The result was an online presence which accentuates their powerful photography & videos and allows users to explore their content in the most visually engaging way.
- Frankie Goes To BollywoodAn adventurous identity for a unique Indian street food restaurant FGTB is a recently launched restaurant serving street food from around the world, all with a unique Indian twist. These wild and unthought food collaborations were an inspiration to create a multi-sensory and detailed brand identity, reflecting the sense of travel & adventure behind each dish. Drawing inspiration from British colonial India, the style imagines Frankie as a persona who documents his new findings of ingredients, no
- White Men Can't JerkA bold identity for a tropical street food brand WMCJ has grown into one of London's most successful street food vendor and event caterers – priding themselves on bringing bold flavour combinations and feel good vibes. I was approached to create a brand identity that reflects their love of all things Caribbean, whilst giving it a contemporary London twist. Deliverables included everything from menu designs to fly posters, T-shirt designs to social media artwork to help promote their ever evolvin
- Popdogs | BrandingA unique identity for new London fast-food pop-up Born out of Camden and now to be found at various markets, festivals & events across the country, Popdogs offers a range of cheekily named and tantalisingly topped dogs. Taking inspiration from retro Americana, the identity needed to be bright and fun, whilst reflecting the quality and rustic approach to its food. It was also important to ensure maximum standout whilst placed in the saturated environments of festivals and street food events – so bold typography, neon lights and a cheeky tone-of-voice ensured it doesn't go unnoticed!
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Work history
Strategic designerBow & Arrow
- London, United KingdomFull Time
Bow&Arrow is a growth and innovation consultancy who embrace the best practices of strategy and design to solve their clients’ toughest challenges. As Designer, I worked alongside Strategists to bring to life new ideas and propositions as well as applying design thinking to challenging strategic problems. I had the opportunity to work with clients such as Carphone Warehouse, ELLE and Barclays producing a vast variety of work including videos, workshops, app design and market research.
I was also responsible for the implementation and running of the intern development scheme – sourcing a pool of fresh creative talent to
introduce into the company.
T
T
Senior Graphic DesignerThe Alternative
- London, United KingdomFull Time
The Alternative is a boutique Brand Engagement agency based in Southwark. As Senior Designer, I was responsible for leading design projects from initial concepts to delivery for some of the worlds best
known brands. My work specialised in helping brands engage their audience through experiential, live events, branding and creative communications. My role was challenging and diverse, always ensuring a consistent and high quality design-led output filled with strategic and brand insight.
My role also developed to incorporate Studio Management; scheduling all incoming and outgoing work through the studio whilst managing and mentoring a small team of Designers and Freelancers.
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Skills
- Branding
- Digital Design
- Brand Experiential
- Print Design
- Creative Pitches
- Events
- Creative Direction
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign