White Men Can't Jerk

  • Lauren Archer

A bold identity for a tropical street food brand

WMCJ has grown into one of London's most successful street food vendor and event caterers – priding themselves on bringing bold flavour combinations and feel good vibes. I was approached to create a brand identity that reflects their love of all things Caribbean, whilst giving it a contemporary London twist. Deliverables included everything from menu designs to fly posters, T-shirt designs to social media artwork to help promote their ever evolving food offering.