A fully personalised brand identity for independent yoga instructor
Wildflower Yoga is a yoga instructor with big ambition to teach contemporary style yoga for anyone looking for self-growth and holistic healing. I was asked to create a brand identity which encompasses her unique style and ethos, with an aim to build a strong online brand presence – allowing her to approach yoga schools & studios in the future. Inspired by the name, I wanted to create an earthly and approachable identity which captured the sense of self motivation through powerful quotes and natural brand imagery. The result was an entire brand toolkit which enabled her to personalise content herself to use across all social media channels.