Popina

An eatery and artisan bakery based in Mayfair, London. I developed the brand voice and produced copy for web, promotions, advertising and packaging. I was particularly pleased to introduce the design concept of making the ingredients text large and prominent on the packaging. A strong visual device to emphasise the importance of using the highest quality ingredients, this being one of the core values of the brand. "Popina: Food artistry from the soul" http://www.popina.co.uk