Popping Bottles | Instagram Advert Creation

An Instagram advert for afrobeat artist Kwarteng and his first single 'Popping Bottles'. The video also promotes Au Vodka. Working with the artist and a model on set, I filmed, directed and edited the advert, also creating animations to increase viewer engagement and interest. The primary goal of the advert was to promote the single (getting the viewer to swipe up at the end of the ad) and to also advertise the alcoholic beverage. Two adverts were created, one for Instagram stories and another to post on the regular feed. The version for stories featured Kwarteng speaking on camera to get the viewer to swipe up.