Poppy Appeal 2020

  • Charlie Clift
  • Morgan Evans

This year’s Poppy Appeal for The Royal British Legion couldn’t be normal, and neither could our photoshoot to promote it.

Every year across the country millions of people donate small amounts of money and collect a little red poppy in return. They wear these poppies to remember our armed forces community, to show respect, and to honour those who sacrificed so much for others. This year many of the people who would typically be out collecting for the Poppy Appeal are having to self isolate, many people are working from home and we are all trying to keep distant from one another. But that doesn’t mean we can’t still show our support.

The Royal British Legion approached me to help to help launch their campaign this year. As an alternative to the traditional poppy this year they are encouraging people to print out and stick a poppy in their window - a new way to remember. So they asked me to photograph a variety of people around the country who would normally be out collecting money but this year cannot: from WW2 veteran Bill, to school child Poppy, to Samantha the RAF doctor who’s been working in ICU during covid. Due to the ever rising covid restrictions we couldn’t enter anyone’s home, so we met them in their driveways, waved at them through their windows and created a unique set of images that could only come from 2020.

The campaign has gone down brilliantly, landing loads of media coverage including two national newspaper covers and much attention on TV. I couldn’t have done it without the awesome team at the British Legion, my ever positive producer Morgan from Germaine Walker and the never tiring photo assistant Phil Hardman. Massive thanks everyone!

Show your support for the Poppy Appeal this year - put a poppy in your window and donate online: LINK

Project Tags


  • The Royal British Legion logo

    The Royal British Legion

    • Charity
  • Germaine Walker logo

    Germaine Walker

    • Advertising