Porscia Yeganeh - Creative Direction

Developing a new visual identity, communication strategy, a campaign and social media content for luxury bag brand Porscia Yeganeh. We developed an Instagram strategy that creates a feminine dreamscape for the luxury brand. From abstract images celebrating a world heritage to reference images history’s greatest artists and designers. Craftsmanship is essential to the brand and therefore is a constant factor in its communication showcasing series of posts dedicated to the brand’s ateliers and its artisans. Instagram stories several themed series; from female icons from history to craftsmanship and from product focus to live backstage action.