About me

I am a freelance art director and digital consultant based between Milan and Amsterdam. Strongly believing that creativity and innovation spark change, I help brands find their voice on- and offline. My work covers visual communication, digital brand strategies, campaign development, video direction and post production. Having worked with start-ups, luxury brands, agencies and showrooms, I’m able to spot opportunities in different markets of the fashion industry.

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• Hello! I'm looking to connect with graphic & web designers for future projects. Drop your portfolios below if interested.

Projects

• 4

  AVAVAV SS20 social media campaign
• Ermenegildo Zegna X Fear Of GodDigital collection presentations through image and video lookbooks Aims: - show full looks and highlight design details and technical parts - sharable formats to send out to buyers replacing physical showroom - include product information graphically in the video
• 1

  Coeval Magazinecreative studio | brand collaborations | interviews | fashion week publications A series of projects together with Coeval Magazine. We teamed up with designers, artists, musicians and film makers to create editorial publications. We conducted interviews with each artist edited in a social media and digital friendly way adapting to internet’s fast pace and short attention span. Besides the magazine, we developed a studio format with which we collaborated with brands on creative and advertorial p
• 1

  Porscia Yeganeh - Creative DirectionDeveloping a new visual identity, communication strategy, a campaign and social media content for luxury bag brand Porscia Yeganeh. We developed an Instagram strategy that creates a feminine dreamscape for the luxury brand. From abstract images celebrating a world heritage to reference images history’s greatest artists and designers. Craftsmanship is essential to the brand and therefore is a constant factor in its communication showcasing series of posts dedicated to the brand’s ateliers and it
• Timberland SS20 campaign: Nature Needs HeroesTimberlands SS20 campaign celebrates the visions of six eco-heroes from around the globe who are making a positive change for the planet, calling up their communities to ‘join the movement’. For a week, each hero takes the stage of Timberland’s online and offline channels sharing their green initiatives and highlighting Timberland’s eco-conscious products. The campaign lives through print, digital, social media, events, in-store activations and PR. Cast: Loyle Carner, Jack Harries, Yo Yang, A
• Tomorrow Showroom - Video SeriesA collaboration with the Tomorrow showroom and its brands to develop their social media channels through video based content. Besides social media content creation we developed video lookbooks for several of the showroom’s brands aimed as a sales tool between brand and buyer. - concept development for video series - video direction & post production - video & product lookbooks + suiting all social channels + create narratives and personal touch

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Work history

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Art DirectorAVAVAV
Jul 2020 - Jul 2020Milan, ItalyFreelance
AVAVAV SS20 Social media campaign - art direction for still-life photo & video content
Art Director & Video DirectorTomorrow Ltd
Jan 2020 - Mar 2020Paris, FranceFreelance
Developing social media video series of Tomorrow’s activities during Milan/Paris Fashion week 2020. - Developing digital collection presentations through video lookbooks for the brands including Ermenegildo Zegna, Co- perni and Shuting Qiu - Directing and shooting video content with team - Video post production

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Skills

• Brand Strategist
• Art Direction
• Photography
• Graphic Design
• Videography