Timberland SS20 campaign: Nature Needs Heroes

Timberlands SS20 campaign celebrates the visions of six eco-heroes from around the globe who are making a positive change for the planet, calling up their communities to ‘join the movement’. For a week, each hero takes the stage of Timberland’s online and offline channels sharing their green initiatives and highlighting Timberland’s eco-conscious products. The campaign lives through print, digital, social media, events, in-store activations and PR. Cast: Loyle Carner, Jack Harries, Yo Yang, Alice Aedy, Dominique Drakeford, Jorn Wemmenhove