Portevo Branding
Full brand development for Portevo - a new way for contractors and consultants to meet clients.
Workers of the world - we got this.
We all want work to be simpler and less stressful, and with more and more people taking the plunge into consultancy work, the complicated bit of actually getting projects that suit your life and skillset is becoming ever more important.
It also works the other way. There's an ever-growing thirst client-side to ditch bloated big-name consultancies and agencies whilst engaging with super-smart contractors instead.
This is where Portevo comes in.
By using all sorts of clever thinking and brainy AI tech, Portevo helps clients focus and formulate their projects, then match requirements to a database of skilled consultants. Like a freelance match.com but with a lot more smarts, or an Uber for the workforce of the world.
I was approached early on in the Portevo development phase to help build the brand, and as often the case in any exciting startup process, it's seen me wearing a veritable Worzel Gummidge level of heads.
From running initial brand workshops to developing brand positioning and purpose, designing a bold, confident visual look and feel then delivering a first stage website (including animations and video), it's been a great project to be involved in.
In creative terms, the look and feel takes inspiration from the classic Volkswagen brand design system - being a mixture of the modern tone of voice and photography but with a classical typeface and simple, primary block colours.
Portevo has only just begun. Starting small, but with a fully operational super-intelligent online platform launching before the end of 2020, it's rallying cry purpose of 'Work Better, Work Right' is destined to become the byword for a revolution in the workplace for clients and consultants alike.
Find out more at www.portevo.work
Skills
- Strategic brand development including internal values.
- Brand positioning.
- Product naming.
- Copywriting, tone of voice and design development.
- Guideline and brand book development.
- Website design and build.
- Storyboard and animation.