Me? Oh. I'm a creative. In lots of areas.
I'm currently in mid-career pivot mode working on an MA in Creative Practice. The aim? To become a full-time composer and sonic branding specialist.
Meanwhile, i'm still a brand and marketing creative - plus photographer! - with over two decades of client and agency experience - articulating products, benefits, propositions and initiatives.
I have strong experience in directing cross-channel brand and marketing projects for both internal and external audiences whilst acting as guardian and champion for a brand.
Background in various sectors including telecommunications, IT, finance, television, property, healthcare and FMCG.
I offer mature leadership skills including team management, strong stakeholder and collaboration expertise plus board-level presentation experience.
Milestone projects.
• Ideation and development of Three’s brand purpose, then extrapolation into various channels including an internal campaign with 90% engagement rate.
• Naming, positioning and strategy for Smarty - a Three based mobile network leading to it being awarded ‘Best PAYG Network 2019’ by uSwitch.
• Creative, strategy and channel development of the L&Q ‘Home Tweet Home’ campaign leading to it winning Best Campaign at Property Marketing Awards and increasing sales inquires by 72%.
Recent projects.
• Creation of major accessories sub-brand for Euro Car Parts (’Go4’) including full strategy, position, logo design & look and feel followed by final GTM guidelines.
• Strategy project for British Heart Foundation developing naming and partnership guidance.
Key skill set.
• Brand strategy, purpose and platform development.
• Visual ID creation and naming.
• Insight-driven product and brand positioning.
• Campaign ideation and creative development.
• Graphic design production.
• Copywriting and Tone of Voice.
• Brand guardianship, management and championing.
• Creative team management and mentoring
• Stakeholder management and inspiration (board level)
• Photography - from headshots to events.
Photography clients include: ITV, Great Ormond Street Hospital, Chang Beer and Three. Official contributor to Getty Images and my work has been published on Guardian Unlimited.
See photography work at: https://www.worsfold.photos
Projects
- New Music Monday!Is that a thing on here? Let's make it so! My new track 'Family Unit Lullaby' is up now. Check out the Substack post (and subscribe) on the link below. Loads more music at https://www.semiphore.co.uk https://graemeworsfold.substack.com/p/family-unit-lullaby Let me know what you think. I'm available for ad music commissions right now.
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Work history
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StudentMarjon University
Maidenhead, United KingdomFull Time
Full time student taking MA in Creative Practice at Make Happen via Marjon University. Focusing on soundtrack and sonic branding composition and production.
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PhotographerWorsfold Photography
Maidenhead, United KingdomFull Time
Worsfold provides bold lifestyle photography for brands, events, launches right through to family, business and charity shoots. Based in Maidenhead, UK but with the ability to work worldwide.
Visit: https://www.worsfold.photos
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Skills
- Brand
- Brand Storytelling
- Design
- Copywrighting
- Management
- Photography
- Photographic Direction
- Brand Creative Strategy
- Brand Design
- Brand Development