Graeme Worsfold Brand Creative, Strategist and Photographer | The Dots
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Graeme Worsfold

Brand Creative, Strategist and PhotographerMaidenhead, United Kingdom
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Graeme Worsfold

Brand Creative, Strategist and PhotographerMaidenhead, United Kingdom
About me
I am a customer focused, insights driven brand strategist, creative and photographer with over two decades of client and agency experience - articulating products, benefits, propositions and initiatives. I have strong experience in directing cross-channel brand and marketing projects for both internal and external audiences whilst acting as guardian and champion for a brand. Background in various sectors including telecommunications, IT, finance, television, property, healthcare and FMCG. I offer mature leadership skills including team management, strong stakeholder and collaboration expertise plus board-level presentation experience. Milestone projects. • Ideation and development of Three’s brand purpose, then extrapolation into various channels including an internal campaign with 90% engagement rate. • Naming, positioning and strategy for Smarty - a Three based mobile network leading to it being awarded ‘Best PAYG Network 2019’ by uSwitch. • Creative, strategy and channel development of the L&Q ‘Home Tweet Home’ campaign leading to it winning Best Campaign at Property Marketing Awards and increasing sales inquires by 72%. Recent projects. • Creation of major accessories sub-brand for Euro Car Parts (’Go4’) including full strategy, position, logo design & look and feel followed by final GTM guidelines. • Strategy project for British Heart Foundation developing naming and partnership guidance. Key skill set. • Brand strategy, purpose and platform development. • Visual ID creation and naming. • Insight-driven product and brand positioning. • Campaign ideation and creative development. • Graphic design production. • Copywriting and Tone of Voice. • Brand guardianship, management and championing. • Creative team management and mentoring • Stakeholder management and inspiration (board level) • Photography - from headshots to events. Photography clients include: ITV, Great Ormond Street Hospital, Chang Beer and Three. Official contributor to Getty Images and my work has been published on Guardian Unlimited. See photography work at: https://www.worsfold.photos
Projects
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Work history
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    PhotographerWorsfold Photography
    Maidenhead, United KingdomFull Time
    Worsfold provides bold lifestyle photography for brands, events, launches right through to family, business and charity shoots. Based in Maidenhead, UK but with the ability to work worldwide. Visit: https://www.worsfold.photos
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    Brand Consultant and CreativeWorsfold Creative
    Maidenhead, United KingdomFull Time
    It's not the medium. It’s the message. What you walk past on the street, what you get through the letterbox, what you see on your mobile – it’s only the end product. There’s a process before it. It’s a story. Making it mean something. And that’s where I come in. Bringing ‘the nugget’ to life. You want to see the whole journey. End to end. Soup to nuts. I can help. With over 20 years experience in brand, marketing and design, I can get to the nugget of your product, brand or any other requirement. I can break it down and tell its story ready for agency or creative development, or drop in further up the line and develop the tale through beautiful, impact full design. Or do the lot.
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Skills
  • Brand
  • Brand Storytelling
  • Design
  • Copywrighting
  • Management
  • Photography
  • Photographic Direction
  • Brand Creative Strategy
  • Brand Design
  • Brand Development