Positioning a new major player in the gold buying market.

AvantGold possess a new, unique and innovative service to buying and distributing gold. This advantage over their established competitors needed to be brought to life and positioned in order to engage with it’s potential high-net-worth investors. The precious metals sector is one that’s saturated with cookie-cutter logos and cliché images, all with little or no personality to the brand, so AvantGold had a way in - one that tells a rich story (literally), with a luxury lifestyle led experience.