Post-it / Cannes Lions, D&AD

  • Mihai Coliban
"The Banner That Makes You Love Banners" campaign for Post-it was meant to make Post-it a noticeable part of the digital conversation.
It was an interactive banner campaign, that allowed users to replace retargeting banners with their own Post-it® notes, based on cookies/retargeting technology.
The note created on our website appeared as a banner on the next site visited. If a user clicked on his note, he would land back on our Post-it® page, where he could create more stickers, edit or delete them all.
Go see the case study here:


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