Mihai Coliban
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Mihai Coliban

Creative Director, Art Director, DesignerLondon, United Kingdom
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Mihai Coliban
Available

Mihai Coliban

Creative Director, Art Director, DesignerLondon, United Kingdom
About me
I am a hands-on, highly conceptual creative director with an art direction and visual background, interested in designing human-centred, buzz-worthy ideas that will grow businesses making people's lives better. My various skills make me a one-of-a-kind hybrid that would take out the best of just about any brief, from insights generation, strategy and idea development, to fully integrated campaigns and digital products. Along my many years in the communication industry, I have never stopped creating, while always having the passion to discover and support talented people who love what they do.
Projects
  • Social Innovation for Nike Lab
    Social Innovation for Nike LabNike Agora & Trails are the creative solutions to the Uncertainty Project module of the Innovation Management MA with the Central Saint Martins College of Art and Design in London (2017). The brief was to re-think the experience of the Nike Lab Shoreditch store in London, in order to create social impact relevant to the social problems of the neighbourhood.
  • Volvo Cloud Systems
    Volvo Cloud SystemsThe VOLVO CLOUD SYSTEM is a smart mobility solution at the cross-over of safety, wellness, socialising and big data insights.
  • Re / Stands for Recycling
    Re / Stands for RecyclingRe is a "Tinder for People and Stuff meets Uber" recycling platform developed for the Startup module of Hyper Island Digital Media Management MA 2016.
  • Dolmio / Online Activation
    Dolmio / Online Activation"Italian cuisine in 20 seconds" is an Effie winning campaign for Mars-owned Dolmio sauces which still makes my mouth water while going through the website. Scroll through the screenshot gallery (the project's website has been deactivated by the client) - it's in Russian but the images speak for themselves. Not one pixel there belonged to an image bank, everything was shot and art directed by the Proximity and Dolmio team, with the help of a talented production crew.
  • Post-it / Cannes Lions, D&AD
    Post-it / Cannes Lions, D&AD"The Banner That Makes You Love Banners" campaign for Post-it was meant to make Post-it a noticeable part of the digital conversation. It was an interactive banner campaign, that allowed users to replace retargeting banners with their own Post-it® notes, based on cookies/retargeting technology. The note created on our website appeared as a banner on the next site visited. If a user clicked on his note, he would land back on our Post-it® page, where he could create more stickers, edit or delete them all. Go see the case study here: http://www.youtube.com/watch?v=TeUN82fSlFY
  • Smart - The Unexpected Test Drive
    Smart - The Unexpected Test DriveUrban Activation to create Tets Drive leads for Smart in Moscow. A team of Smart cars saved the day of hundreds of drivers in Moscow, whose cars were removed for being parked illegally - a very frequent habit of big car owners, who park wherever they see fit. The brave Smart was there for them to test drive - they could take the car for a ride to the location of their toed car - and so they could see for themselves that Smart is a REAL car, there when you need it most. Go see the case study here: http://www.youtube.com/watch?v=leLVxQyqkQ8
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Work history
    Hey Punk! logo
    Hey Punk! logo
    Integrated Communication Expert | Creative Director | Design Director | Extrovert WannabeHey Punk!
    London, United KingdomFull Time
    After 20 years of machete-ing my way through the corporate jungle, I found out what I want to stand for. And so Hey Punk! came to life - a branding, design and innovation company that doesn't tolerate bullies and isn't afraid to punch above its weight.
    P
    P
    Executive Creative Director | Creative ConsultantPropaganda Creative Marketing
     - Bucharest, RomaniaPart Time
    Propaganda is one of the most prestigious independent full-service advertising agencies in Romania. I was the Remote, Part-time Executive Creative Director, Design Director for a team of 15-20 people. Clients: Unilever, PepsiCo, FrieslandCampina (Napolact), Heineken, BRD Societe Generale, Jagermeister, Biofarm, Gerovital and many more. Together we won several pitches and worked towards making the creative processes more innovative and effective.
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Skills
  • Art Direction
  • Ad Concept
  • Big Ideas
  • Integrated
  • Advertising Content
  • Graphic Deaign
  • Illustration
  • Art and Creative Direction
  • User Exerience
  • Creative Stragegy
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    MA Innovation ManagementUniversity of The Arts London (UAL)
    London, United Kingdom
    Finished Year 1 of the Innovation Management MA with the Central Saint Martins College of Art and Design.
    Hyper Island UK logo
    Hyper Island UK logo
    Digital Media Management MAHyper Island UK
    London, United Kingdom
    Finished the course, on my way to deliver the master thesis, due October 1st, 2017.
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Awards
    D&AD logo
    D&AD logo
    Wood PencilD&AD
    I am awarded in all major Global, European, regional and local advertising shows - D&AD, One Show, Clio, Cannes Lions, Webby, New York Festivals, Epica, Eurobest, Golden Drum, Red Apple, White Square, Golden Hammer, AdPrint - adding up to around 300 awards and shortlists.