Dolmio / Online Activation

"Italian cuisine in 20 seconds" is an Effie winning campaign for Mars-owned Dolmio sauces which still makes my mouth water while going through the website. You can either scroll through the screenshot gallery or go to http://20sec.dolmio.ru/. It's in Russian but the images speak for themselves. Not one pixel there belonged to an image bank, everything was shot and art directed by the Proximity and Dolmio team, with the help of a talented production crew.

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Creative Director, Art Director, Designer