Smart - The Unexpected Test Drive

  • Mihai Coliban
Urban Activation to create Tets Drive leads for Smart in Moscow.
A team of Smart cars saved the day of hundreds of drivers in Moscow, whose cars were removed for being parked illegally - a very frequent habit of big car owners, who park wherever they see fit.
The brave Smart was there for them to test drive - they could take the car for a ride to the location of their toed car - and so they could see for themselves that Smart is a REAL car, there when you need it most.
Go see the case study here:


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      BBDO Russia

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